Behind the person
Confident Style, Wherever Life Takes You
From my formative years in Leeds to a career of 30 years travelling across the globe and a subsequent return to my roots, my journey has been full of adventure and joy. Helping others has always been at the heart of everything I do.
My career has allowed me to wear many hats; from a member of the UK Diplomatic Service to multi business owner, where each role has shaped my approach to projects, people, and partnerships.
My story
Meet Dawn
I believe that creativity, when aligned with strategy, has the power to transform lives. Every collaboration is an opportunity to take bold ideas and turn them into dynamic realities that resonate and inspire.
Society often makes women feel inadequate, play small even, to look a certain way, to be ashamed of their age. The pressure is unrelenting. My focus lies in empowering women to bring joy into their own lives. To play big, to be seen and heard in every room and to create their own sense of freedom.
Things that make me happy
Womens circle
Yoga
Leeds United & Leeds Rhinos
Colour
Food & Drink
Travel
How I did it
MY JOURNEY
2017
The year I did this
This marked the beginning of a huge transformative journey for me. It was the year I left my full time paid employment and launched Apparel, my first business. Many questioned that decision, but I knew it was the right one for me.
2024
The year I did this
Some might say it was the seven year itch. My wanderlust had returned. My desire to explore had returned. I decided to launch a travel business and become a mentor for others. I brought all my skills together to offer a range of services to help women reach their potential and feel great. The end of the year saw me take the difficult decision to close my physical store to give myself the chance to welcome other opportunities into my life.
2025
The year I did this
This was the year I expanded my horizons, taking a monthly holiday and saying yes to so many amazing offers. I’ve explored what brings me joy and what no longer serves me. I work on my own terms with only those with whom I want to work. I have ventured into new territories, both physically and creatively, exploring diverse cultures and deepening my storytelling. This year solidified my commitment to turning every adventure into a meaningful narrative that inspires and connects people. And we’re only half way through the year……
... to be continued
Feel the power that comes from focusing on what excites you.
— Oprah Winfrey
The latest
FROM the BLOG
Explore stories, tips, and expert insights from the blog—where personal style meets global adventures, and confidence is your best accessory. From life as an independent travel agent to colour analysis, wardrobe edits, and destination style inspiration, discover articles designed to empower, inform, and inspire your journey.
